Advertising campaigns for galleries · Art · Uncategorized

What’s in a name?

british_museum_hr-3

The way a London museum or gallery chooses to advertise itself tells you a lot about how it wishes to portray itself and the kind of audience it is trying to appeal to. Over the years that has changed but here are just a few examples. Everything is carefully considered from the chosen images to the typeface used.

Above all things British for the British Museum with the world’s best known artist.

28752878

Possibly the best known rooms of the British Museum and guaranteed to bring in the crowds.

JA-TPSHP-ANX-HYP-LO-73

Full on advertising from Tate modern and note the importance of the graphics.

Norths-new-logo-for-Tate-as-seen-on-billboards

More of the same with equal prominence given to the graphics

david bowie

Everyone now knows the graphics used for the V & A combined in the last few years the use of film to reach a wider audience.

Museum_of_London_Advertising_Campaign_25_percent_AW.indd

The museum of London focuses on the historical diversity of London.

art-5

The National Gallery goes for a more traditional image with an ironic strap line.

GT-projectpage-09

A campaign used by the National Gallery a few years ago to let their pictures do the talking.

Whatever the museum or gallery they are all aware of the importance of how they promote themselves and I would say the link between all of them is the use of ‘superstar’ artists names in promoting blockbuster exhibitions. You only had to be had the V & A in the closing weeks of the Frieda Kahlo exhibition to see the frenzy of activity at the members desk where I was reliably informed that people became members purely to be able to get into the exhibition.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s